ZINC Financial

Marketing KPI Dashboard

Date range

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Funded Volume vs. Goal Month to Date

— Funded Volume Achieved

— of Monthly Goal

— Monthly Funded Volume Goal

Funnel & Conversion

Leads per Week

Conversion Funnel

Leads and MQLs by Lead Source

Leads by Lead Source

MQLs by Lead Source

Performance by Lead Source

Funded Loan Volume by Lead Source

Estimated Revenue by Lead Source

Return on Ad Spend by Lead Source

Financial Performance

Lead Velocity

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